One of the most important components of online business is creating a trusted environment where potential customers feel confident in making purchases. SSL (Secure Sockets Layer) is a cryptographic protocol designed to keep communication safe over the Internet. SSL which is also part of websites security that helps secures the data which is in transit between server and browser. In simple words, it keeps the information private and secure. SSL helps in protecting the data from hackers and skimmers by turning them into the undecipherable format. We all agree that the major reason why website is been acquired by businesses and brands is to get an online presence and build their businesses. SSL certificates for websites create a foundation of trust by establishing a secure connection. To assure visitors their connection is secure, browsers provide special visual cues that we call EV indicators — anything from a green padlock to branded URL bar. Thou #SSL certificate doesn’t mean your website is protected from hackers, it provides users security when they share information with you (and you with them) It doesn’t provide security between you and those want to get into your website. If SSL is the secured telephone to your home, the website security is how secure the doors and windows of your home are. SSL which is also part of websites security that helps secures the data which is in transit between server and browser. In simple words, it keeps the information private and secure. SSL helps in protecting the data from hackers and skimmers by turning them into the undecipherable format. As a business, your website really needs this SSL certificates because:-
1️⃣ It increases SEO ranking and enables your business to be seen by people searching for it.
2️⃣ It increases trust. Costumers most times only do transactions in websites that are secured. This gives you and hedge in your industry.
3️⃣ It protects phishing and other attacks. Phishing involves cloning a website or a webpage, it is almost impossible to have an SSL certified cloned website.
4️⃣ It increases sales and revenue. When customers have trust to carry out transactions on your website, this increases sales as customers won’t be scared of doing any transaction on your site knowing fully well that is secured.
5️⃣Authentication It is important to know that a website you would like to visit and where you want to make a payment is authentic and trustworthy. To ease identification, the website server sends an SSL certificate to your web browser for verification. The web browser analyzes the information received from the SSL certificate and decides whether the certificate is trusted or not. Drop other advantages of SSL certificate and website security in the comment box below
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